Skylark Marketing builds full-funnel campaigns that turn attention into pipeline — from first click to closed deal.
What we do
We plug into your business as the marketing engine you'd hire if you had the time — strategy, creative, media, and analytics under one roof.
01 — Demand & Lead Generation
Paid social, paid search, and outbound systems engineered to surface your ideal buyers — not just clicks. We build the infrastructure, write the copy, and optimise relentlessly so you get qualified conversations, not vanity metrics.
02 — Conversion Rate Optimisation
Landing pages, funnels, and offer architecture built around one goal: getting the right person to take action. We test, iterate, and refine until your conversion rates compound.
03 — Content & SEO
We build topical authority around the exact questions your buyers are already searching — so organic traffic grows every month without paid spend. Keyword research, pillar pages, link building, and technical SEO handled end-to-end.
04 — Lifecycle & Email
Most leads aren't ready to buy today. We build the sequences, automations, and CRM workflows that keep your business top of mind — so when the timing is right, they call you first.
05 — Strategy & Consulting
Not every business needs the same playbook. We audit your funnel, identify where the biggest leverage points are, and build a 90-day plan with clear milestones — so you always know what's happening and why.
06 — Website & Brand Creation
We design and build fast, mobile-first websites with your brand identity built in — logo, colours, typography, and messaging. From a single landing page to a full multi-page site, everything is built for performance, SEO, and credibility from day one.
Growth partner to ambitious businesses
Get to know us
Founded by someone who's spent years on the front lines of B2B sales, Skylark was built with one obsession: generating qualified pipeline that your team can actually convert. Every campaign we run is engineered backwards from the deal, not the impression.
About Skylark →Avg. pipeline lift in the first 90 days
Lower cost per qualified lead on average
Campaigns shipped across SA, US & UK markets
The person behind Skylark
I'm Michael Phiri, founder of Skylark Marketing. My background is in B2B sales — I've spent years on the front lines generating customers for businesses, which means I understand what actually moves buyers, not just what looks good in a marketing deck.
Most marketing agencies have never had to close a deal. Skylark was built to be different. Every campaign we run is engineered with the end goal in mind: qualified pipeline your sales team can actually convert.
Michael Phiri
Founder & Lead Strategist · Skylark Marketing
Client work
Headlight Centre — Johannesburg, SA
30
Days from brief to go-live: full website redesign, domain & hosting setup, SSL, SEO optimisation, Google Business Profile, and WhatsApp integration.
Read the case study →Northbound SaaS
3.4×
Qualified demos in 6 months via LinkedIn paid social and a full landing page rebuild focused on conversion, not clicks.
Read the case study →Helio Labs
−52%
Cost per lead reduced by rebuilding the Google Ads account from scratch and systematically testing 12 different offer structures over 90 days.
Read the case study →Atlas Health
8×
Organic traffic in 9 months by building deep topical clusters around the keywords their ideal buyers were already searching — zero paid spend.
Read the case study →Fieldwork
41%
Lift in trial-to-paid conversion by rebuilding the entire lifecycle email sequence and introducing a targeted re-engagement flow for stalled trials.
Read the case study →"Skylark came in with a clear plan from day one. The audit identified exactly what was holding our site back, and the 30-day roadmap made everything simple to follow. We finally have a professional online presence we're proud to share with customers."
Headlight Centre — Johannesburg, South Africa
How we work
We map your funnel end-to-end and surface the highest-leverage gaps — the ones worth fixing first.
A 90-day growth plan with channels, offers, and measurable targets. No vague "strategies."
Campaigns, pages, and automations shipped in weeks — not quarters. You'll see movement before the month is out.
We iterate on what's working and kill what isn't. Every week. Until the numbers speak for themselves.
Packages
Every package is built around outcomes, not hours. Upgrade, downgrade, or pause anytime.
Starter
Foundation-building for brands getting serious about growth.
⚠ This package is for businesses that do not yet have a Google Business Profile. If you're already listed, the Lead Engine is your starting point.
Growth
Full-funnel momentum for businesses ready to generate consistent leads.
Premium
The full system for businesses ready to scale predictably.
Setup fees apply. Upgrade, downgrade, or pause anytime. Ask about US & UK pricing →
Project & Ad Services
One-off projects and ongoing ad management — priced clearly, no surprises.
A complete brand identity and professional website — logo, colour palette, typography, copywriting, and a fully built mobile-first site ready to go live.
Keep your site fast, secure, and up to date — without lifting a finger. Ideal for clients who've had a site built and want it maintained properly.
Full management of your paid ad campaigns — strategy, creative, copy, audience targeting, and weekly optimisation. Ad spend is billed separately direct to your ad account.
Ad spend is billed directly to your ad account — the R5,000 covers management only.
Resources
A full walkthrough of the audit, platform decision, 30-day delivery plan, and results — including SEO setup, WhatsApp integration, and a clean WooCommerce catalogue that the team can manage themselves.
Read the case study →
AI search is reshaping how buyers find businesses. Here's what it means for your marketing strategy and the quick wins you can action this week.
Read article →
Most nurture sequences are ignored. This one gets replies. A breakdown of the exact flow we use for clients — with copy frameworks you can steal.
Read article →
Paid media costs are up across the board in 2026. The businesses winning right now are doing three specific things differently. Here's what they are.
Read article →Most small business owners focus on growing their audience when the real problem is their offer. How to diagnose which one is actually holding back your growth.
Read article →Let's talk
Book a 30-minute strategy call. We'll review your funnel, surface the quick wins, and show you what a Skylark engagement could look like.