Marketing for automotive businesses

Your workshop should be the first one customers find and the one they book.

Workshops, dealerships, parts retailers, detailers and autobody shops: we build the website, run the ads and manage the leads, so your ad spend ends up as jobs in the bay.

Book a free strategy call → See automotive results

184

Leads generated for an autobody shop in one month

6.1×

Return on ad spend: R148,000 in revenue from R24,350

30d

Full e-commerce site delivered for a parts retailer

Sound familiar?

Customers can't book a workshop
they never find.

Customers can't find you

Search "brake repair near me" or "headlights for a Ranger" in your area and count how far down you appear. A competitor with worse work and better marketing is getting calls that should come to you.

Ads that spend but don't sell

You've boosted posts, watched the budget disappear and had little to show for it. Ads only pay for themselves when a landing page and a follow-up system sit behind them and turn clicks into paying customers.

Enquiries that go nowhere

Missed calls, unanswered WhatsApps, no-shows. A lead only counts once the car is in your bay, and without qualification and booking systems a good share of your enquiries never get that far.

Automotive results

We've done this for shops like yours.

Lead Generation

Apex Performance · Autobody Shop

184 leads and R148,000 in revenue from R24,350 in ad spend.

We ran lead generation end-to-end: Meta ads, a converting landing page, lead qualification, and appointment booking. In one month that produced 141 qualified leads, 88 booked appointments, and 31 completed jobs.

R132

Cost per lead

62%

Qualified leads → appointments

6.1×

Return on ad spend

Website & Brand

Headlight Centre · Johannesburg

A professional e-commerce site, built and live in 30 days.

Headlight Centre was stuck on an outdated platform with broken product images and no way to book repairs. We delivered a full WordPress + WooCommerce site with product catalogue, WhatsApp chat and CRM integration, live within 30 days.

30d

Full site delivery

Product categories migrated

100%

SEO-ready from day one

Straight numbers

Know what a lead should cost you.

Most automotive businesses have no idea whether they're overpaying for leads. These are the typical cost-per-lead ranges we see for South African automotive campaigns, so you can hold any agency accountable, including us.

On your strategy call, we'll tell you where your business should sit in these ranges and what monthly volume your budget can produce, without inflated projections.

Campaign typeTypical CPL (ZAR)

Detailing & valetR40 – R150

Service & repair bookingsR60 – R180

Performance partsR70 – R250

Dealership enquiriesR120 – R400

Fleet enquiriesR150 – R500

How we work

From invisible to fully booked, in three phases.

Phase 1 · Establish

Get found

A premium website, your Google Business Profile optimised, local SEO foundations and a review strategy, so customers who search for what you do find you first.

Phase 2 · Generate

Get leads

Targeted ads and content put your offer in front of the right car owners, and a landing page built for conversion turns visitors into enquiries. We track each lead, so you know what it cost.

Phase 3 · Convert

Get booked

Lead qualification, appointment booking and follow-up systems turn enquiries into jobs in the bay. We report on revenue and return on ad spend, the numbers that pay your bills.

Free strategy call

Let's look at your numbers together.

A 30-minute call. We'll review how customers find you today, what your leads should cost, and what we'd do in your first 90 days. If we're not the right fit, we'll tell you.